Revlayer

Six of the best sites about Revlayer, the advertising product that allows online publishers and bloggers to overlay ads on embedded videos. Know of another site that should be listed here? Leave your suggestion at the bottom of this page.

1. Revlayer - Company allows Web publishers to sign up and receive code that can be used to overlay ads on top of videos embedded into their sites, such as video from YouTube, Revver, Veoh and others. Visitors can click on ads or easily close them in order to watch the video. Publishers can use their own ads or use ads from Revplayer and be paid via a revenue share. (www.revlayer.com)

2. Revlayer Launches Dead Simple Video Advertising Product - July 16, 2007 blog post on the introduction of Revlayer (formerly known as Prerollr) discusses its ease of use, as well as its focus on the end publisher’s revenue versus revenue generation for the embedded videos’ creators. (www.techcrunch.com)

3. Revlayer Introduces Controversial New Video Ad Format - July 19, 2007 blog post discusses Revlayer’s launch, particularly the potentially controversial nature of its video ads. By allowing publishers to overlay ads on embedded videos, Revlayer allows publishers to make money from content they didn’t create, and completely shut out the videos’ original creators. Revlayer’s Allen Stern dismisses that notion, saying the embedding of videos drives traffic to the content originator, allowing them to monetize on their end if they choose. (venturebeat.com)

4. Allen Stern of RevLayer Interview - July 20, 2007 video interview with Revlayer founder Allen Stern in which Stern discusses how Revlayer works for publishers and the reaction from video content creators at having ads overlaid on their videos. (www.1938media.com)

5. Revlayer Launches Unique Video Ad Option - July 19, 2007 blog post discusses how Revlayer works, who’s involved, and ad options. (mashable.com)

6. Interview with Revlayer Founder Allen Stern - July 23, 2007 blog interview with Revlayer founder Allen Stern in which Stern talks about how Revplayer helps bloggers and other Web publishers, the company’s launch, and future plans. (websquirrel.blogspot.com)