Online Advertising

What are the best sites about online advertising? We’ve started with these. What else should be here?

1. Online Advertising Reaches More Consumers? Prove It, Big Companies Say - The New York Times reports that large corporations including Kimberly-Clark, Colgate-Palmolive, Ford, BMW, Hewlett-Packard, ING Group, Visa and PepsiCo are going to be pushing harder for audited results of their online advertising campaigns, especially with increasing allegations of “click fraud” that call into question how many online ads are being seen by real prospects. (www.iht.com)

2. Interactive Advertising Bureau - Association of online publishers whose mission is to promote the benefits of online advertising and to make it easier for advertisers to do business with online properties. (www.iab.net)

3. Google AdWords - Google’s online advertising offering lets advertisers purchase text ads that run alongside searches on Google. In addition, advertisers’ ads are seen on Google partner sites and can also be “syndicated” to the many smaller sites that are part of Google’s AdSense program for publishers. (adwords.google.com)

4. AdJungle - Advertisers can use AdJungle to purchase online ads on specific sites within the network. Web site publishers can use the service to sell ad space. (adjungle.com)

5. The Most Hated Advertising Techniques - Studies of how people react to online advertisements have identified several design techniques that negatively impact the user experience. Here’s what not to do if you want your visitors to be happy with you. (www.useit.com)

6. Paypopup - Offers Web site publishers the opportunity to get paid for running advertising pop-ups. (www.paypopup.com)

7. The History of the Internet, Online Advertising, Email and Spam - Broad overview of the evolution of the Internet includes brief mention of the rise of online advertising. (www.ciadvertising.org)