Mortgage Marketing

Seven of the best sites about marketing mortgage loans and related mortgage products. Know of another site that should be listed here? Leave your suggestion at the bottom of this page.

1. Mortgage Marketing Online - Portal to mortgage marketing articles and mortgage tools that can be used online or offline, although skewed more toward Internet marketing. Covers topics such as Web site promotion, writing direct mail pieces and sales letters, press release development, online advertising and more. (www.mortgagemarketingonline.com)

2. Power of Choice Coaching International - Doren Aldana offers coaching services and lead strategies designed to help mortgage brokers and lenders generate more business. Offers some free audio and video segments on the Web site to give you an idea of what to expect. (www.mortgagemarketingcoach.com)

3. LoanFuel.com - Provides “loan originators, brokers and lenders mortgage-specific greeting cards designed to help you connect with clients, strengthen relationships and generate referrals.” (www.loanfuel.com)

4. There’s Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn’t Like - It’s not high-tech, but this article makes the case for using old-fashioned bulletin boards in shops, laundromats and other locations to market your mortgage services. (www.goarticles.com)

5. NTIRA Mortgage Marketing - Company specializes in helping mortgage companies market online, via Web site design, search engine marketing, e-mail list marketing, and other services. (www.ntira.com)

6. Recorded Message Magic! - Free E-book offers mortgage brokers and lenders tips on gaining more prospects, presumably through the use of recorded mortgage messages. Getting the free e-book automatically puts you on mailing list for the e-mail newsletter “Mortgage Marketing Ideas.” (www.mortgagemarketingtips.com)

7. Mortgage Telemarketing Under Microscope - July 1, 2007 article looks at the issues surrounding mortgage companies working with credit bureaus in order to be notified every time a person’s credit file is pulled by a loan officer. The companies are then using this information to contact these consumers, which is raising privacy issues in the heads of some. (pantagraph.com)